SEO

Otsingumootoritele optimeerimine (Search engine optimization)

Otsingumootoritele optimeerimine on veebilehe või veebisaidi nähtavuse suurendamine otsingumootori otsingutulemustes. Kui inimene otsib mingit märksõna, siis optimeeritud lehte näidatakse otsingutulemuste seas eespool.

As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience.

History

Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web.

Initially, all webmasters only needed to submit the address of a page, or URL, to the various engines, which would send a web crawler to crawl that page, extract links to other pages from it, and return information found on the page to be indexed.

Website

Website owners recognized the value of a high ranking and visibility in search engine results,^[6] creating an opportunity for both white hat and black hat SEO practitioners.

According to industry analyst Danny Sullivan, the phrase “search engine optimization” probably came into use in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term.^[7]

SEO—short for search engine optimization—is about helping search engines understand your content, and helping users find your site and make a decision about whether they should visit your site through a search engine. The Search Essentials outline the most important elements of what makes your website eligible to appear on Google Search.

The Search Essentials outline the most important elements of what makes your website eligible to appear on Google Search. While there’s no guarantee that any particular site will be added to Google’s index, sites that follow